Under the guidance of the directors of Fine Wine Trading Co., Long Finish has been appointed as Operations Adviser to make trading decisions on behalf of Fine Wine Trading Co, using a disciplined methodology to target Fine Wines and F&B Wines that offer good relative value, before marketing these wines for sale.
TRADING WINE
Wine will be traded frequently to generate liquidity, ideally at the relevant inflection point in the life of a wine, where demand is increasing and supply falling, eg through consumption as the wine enters its drinking window.
Wines will generally be acquired in the United Kingdom (although wines may also be purchased in continental Europe and elsewhere) from merchants, through brokers, at auction or from private collections. Wines will be traded actively (in the United Kingdom and overseas, eg China and Hong Kong) in order to exploit market price differentials for Fine Wine Trading Co.’s benefit and to generate liquidity for future investments either through sales to brokers, through the auction market or to end users (including restaurants and wine bars).

Overall quality vintage

Strength of brand

Critical acclaim based on respected industry review

Overall production volumes

Anticipated demand / Market liquidity

Maturation / Provenance

Pricing history

Relative value / Availability at or below fair market value

Opportunity to 'make a market' by taking a sizeable position to generate a trading profit

Avoiding undue concentration to a single producer or single vintage

Choosing wines that are in demand from restaurants, wine bars and the hospitality sector
Wines will be stored under suitable and secure conditions at professional wine storage facilities generally in UK bonded warehousing and are insured at replacement cost (subject to policy terms and conditions).